It’s just two sleeps away from the launch of our exciting Advent promotion.

We’re going to be launching a series of fun posts throughout the advent period to encourage our guests and homeowners to engage on our page.
Each time you post in answer to a challenge, you’ll earn an entry to our 12 Days of Christmas Raffle on Christmas Eve.
And every time someone likes one of your posts in response to any of our advent calendar challenges, you’ll earn an extra bonus entry!
So the more posts and the more likes on your posts, the more chances you have to win.
And the prizes?
We can’t promise any partridges in pear trees or seven swans a swimming (although it wouldn’t be the craziest thing we’ve found in a swimming pool!) but we can promise you 12 White Rose Villas prizes.
You could win:
- $50 Amazon voucher
- Free pool care (for homeowners) or free pool heat during your stay (for guests)
- Hamper of candies
- A mid-stay clean
- Christmas Edition Disney pins
- Pressure wash for your pool deck (for homeowners) or a $50 Starbucks voucher (for guests)
- Luxury home scents giftset of candles and diffuser
- Scented melts and a burner
- Free digital welcome book (for homeowners) or a $50 cinema voucher (for guests)
- $25 Uber Eats gift card
- $500 account credit (for homeowners) or $500 discount off a vacation booking (for guests)
- Boobie prize of a White Rose Villas pen!
Stay tuned for more updates and be ready to share your thoughts with us!
The Advent Calendar promotion launches on December 1st.
Follow our White Rose Villas Facebook page now to ensure you see all the challenges and can post your entries.
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- Happy St Patrick’s Day!
- Share your Florida adventures and earn $50!
Exciting changes: Introducing your Account Manager
Big things are happening at White Rose Villas, and we’re thrilled to share the next step in delivering exceptional results for your property!
As part of our commitment to maximizing your property’s success, we’ve aligned our recruitment teams and introduced dedicated Account Managers for every home. Your Account Manager will work closely with you, crafting personalized strategies to increase your bookings and optimize your revenue.
By now, you should have received an introduction email from your Account Manager. If not, don’t worry—they’ll be reaching out very soon! This partnership is designed to ensure your property stands out in the market and reaches its full potential.

The road to a successful 2025
There’s no denying that 2024 presented its challenges, with the Florida vacation rental market feeling the impact of a tough year for reservations. But here’s the exciting part: these changes—paired with the launch of our new Streamline PMS system—are setting us up for a stronger and more successful 2025.
What’s new and what it means for you
1. Dedicated account management
One-on-one support to ensure your property thrives in a competitive market.
Tailored marketing strategies to boost visibility and bookings.
2. Cutting-edge technology with Streamline PMS
Real-time booking updates and calendar synchronization.
Transparent financial reporting, so you’re always in the loop.
Seamless communication with the White Rose Villas team for ultimate convenience.
3. Stronger presence in the market
A unified recruitment team ensures we’re bringing in top-tier bookings.
Enhanced marketing strategies to attract the right guests for your property.
Why we’re excited for 2025
With these changes, we’re building a platform for success that will allow us to tackle the challenges of the industry head-on and emerge stronger than ever. These new systems and approaches are all about creating better results for you and ensuring your property achieves its maximum potential.
Thank you for being part of this journey with us. If you have any questions or want to connect with your Account Manager, we’re just a call or email away. Here’s to a thriving and exciting 2025!
- FIFA is taking the club soccer game to the world… and Orlando is part of it!
- Family vacations in Orlando
- May the Fourth be with you!
- Happy St Patrick’s Day!
- Share your Florida adventures and earn $50!
In today’s competitive vacation rental market, presentation is everything. Guests increasingly expect detailed, high-quality visuals that give them confidence in their booking decision.
That’s why we’re excited to introduce a new service designed to take your property to the next level: professional photos, virtual tours and floor plans, all conducted by our in-house photographer.
This initiative offers a seamless and cost-effective way to keep your property’s listing fresh, attractive and ahead of the competition.
Why visuals matter in the vacation rental market
Your property’s photos are often the first thing potential guests notice when browsing listings.

High-quality, professional images create a lasting first impression, while virtual tours and floor plans provide the depth and detail needed to secure bookings.
Here’s why these upgrades are essential:
- Boosted Bookings: Properties with professional photos and virtual tours consistently outperform those without.
- Increased Guest Confidence: Guests appreciate transparency and love being able to explore every corner of a home virtually.
- Higher Guest Satisfaction: Floor plans help set accurate expectations, reducing surprises and ensuring happy stays.
Our new approach: More control, better flexibility
To ensure the highest quality and greater flexibility for homeowners, we’re managing the entire process with our own in-house photographer.

This approach brings several advantages:
- On-Demand Updates: Need new photos of just one room? You can now update specific areas without redoing an entire virtual tour.
- Cost Savings: Updating individual photos and tours is far more affordable than starting from scratch.
- Professional Staging: Our team will stage and dress your property to highlight its best features.
What’s included in the service?
We’ve designed this offering to cater to the needs of both homeowners and guests. Choose from individual services or enjoy the cost savings of our full package.
This includes:
- Professional Photos: Showcasing your property in the best light with expert photography and staging.
- Virtual Tour: An immersive 360-degree experience that allows guests to explore your home online.
- Floor Plans: A detailed layout of your property, responding to growing guest demand for this information.
Upcoming photography schedule
We’re scheduling photography sessions from 2nd to 12th December, and slots are filling up fast. This is the perfect opportunity to refresh your property’s listing before the busy holiday and New Year season.

How this benefits you
Here’s how these upgrades will directly impact your property’s performance:
- Enhanced Market Appeal: Your listing will stand out with professional-grade visuals.
- Higher Conversion Rates: Guests are more likely to book properties with detailed photos, virtual tours, and floor plans.
- Cost-Effective Updates: When changes are needed, such as new furniture or renovations, you’ll only pay for what’s updated, and the virtual tour can be refreshed for a minimal fee.

How to book your session
Booking is simple:
- Contact Us: Email or call to reserve your slot. Email: reservations@whiterosevillas.com
- Choose Your Package: Let us know if you’d like the full package or specific services.
- Prepare Your Property: Our team will handle the staging, but if you have special requests, let us know in advance.
Ready to elevate your listing?
Investing in professional visuals is one of the best ways to maximize your property’s potential and secure more bookings. With the added benefit of cost-effective updates and a team dedicated to showcasing your home, there’s never been a better time to make your property shine.
Don’t miss this opportunity to enhance your listing and attract more guests.
Book your session as soon as possible – ideally before 2nd December – and give your property the extra edge it deserves!

- FIFA is taking the club soccer game to the world… and Orlando is part of it!
- Family vacations in Orlando
- May the Fourth be with you!
- Happy St Patrick’s Day!
- Share your Florida adventures and earn $50!
Big news: Streamline PMS is coming to White Rose Villas!
We’re excited to announce the launch of Streamline PMS, our brand-new property management system, going live this January! Designed with cutting-edge technology, Streamline PMS will revolutionize the way we manage your properties, providing you with more control, transparency, and convenience than ever before.
The team has been working tirelessly to ensure a seamless transition, and we’ll begin rolling out the system to owners at the start of January.
Here’s why we’re so excited about Streamline – and why we think you’ll love it too.

Exciting Features for Owners
1. Your Personalized Owner Portal
- Access everything you need in one place: real-time property updates, financial statements, booking information, and more.
- Manage your property from anywhere, anytime, with an intuitive and user-friendly dashboard.
2. Live Booking and Availability Updates
- See your property’s calendar in real time with synchronized availability across all major booking platforms.
- Say goodbye to double bookings and scheduling headaches!
3. Enhanced Financial Insights
- Detailed, transparent, and easy-to-read financial reports at your fingertips.
- Keep track of your income and expenses, with instant access to monthly statements and breakdowns.
4. Direct Communication Tools
- Streamlined messaging with the White Rose Villas team through the integrated platform.
- Receive instant updates on bookings, maintenance, and guest feedback.
5. Guest Management and Reviews
- Track guest stays, reviews, and feedback effortlessly, giving you valuable insights into your property’s performance.
6. Secure Document Storage
- Keep contracts, property agreements, and other key documents securely stored and readily available when you need them.
7. Maintenance Tracking and Notifications
- Stay informed about maintenance requests and property updates with real-time alerts.
- Easily track the status of repairs or improvements from start to finish.
Why Streamline PMS?
Streamline PMS isn’t just about making things easier – it’s about helping you maximize the potential of your property. With powerful tools for monitoring performance, simplifying operations, and keeping you informed, it’s a system designed to empower you as an owner.

What next?
We can’t wait to share Streamline PMS with you and show you how it will elevate your property management experience.
Our team is here to guide you every step of the way, and we’ll be reaching out to introduce the system starting in January.
If you have any questions or want to learn more, don’t hesitate to reach out.
2025 is already shaping up to be an incredible year, and we’re thrilled to have you with us on this journey!
Unwrap the Magic: Our Christmas Advent Calendar is Here!
The countdown to Christmas has begun, and we’re thrilled to bring you our White Rose Villas Christmas Advent Calendar – a special way to celebrate the season with our owners and guests!
This is a new promotion for 2024. Every day leading up to Christmas, we’ll unveil something new and delightful.
Here’s what you can look forward to:
🎁 Exclusive Holiday Offers: From discounts on services to festive surprises, don’t miss out on these treats!
🎄 Festive Inspiration: Holiday decor ideas, heartwarming recipes, and fun tips to make your home and holidays sparkle.
✨ Behind-the-Scenes Magic: Meet the team members who make the season special and get an inside look at what we’re doing to spread holiday cheer.
🌟 Daily Surprises: Each day brings a little something extra to brighten your holiday season!
How to Join the Fun

Stay tuned for daily updates!
You can:
- Check your inbox for your daily advent surprise.
- Follow us on our socials for bonus content, festive updates, and more holiday fun!
We can’t wait to count down to Christmas with you and make this holiday season unforgettable. Let the festivities begin!
Deck the halls: Christmas tree service now available!
It’s the most wonderful time of the year!
And we’re here to help your guests feel the magic of the season. Starting next week, our team will begin putting up Christmas trees in properties for the holidays!
If your guests are expecting a tree, let us know right away to ensure we can make their stay extra special.

Here’s how it works:
- Cost: A small fee will apply, which goes directly to our hardworking housekeeping team for their time and effort.
- Booking: Email admin@whiterosevillas.com to reserve this service.
- Deadline: Slots are filling up fast, and bookings will close on November 30th.
- Don’t wait—secure your tree today!
Let’s bring festive cheer to your home and delight your guests this Holiday Season.
- FIFA is taking the club soccer game to the world… and Orlando is part of it!
- Family vacations in Orlando
- May the Fourth be with you!
- Happy St Patrick’s Day!
- Share your Florida adventures and earn $50!
We’re delighted to introduce you to our newest team member, Nikki. Nikki has been working with us on a variety of projects over the last year and has recently made the sidestep into our reservations team.
Hi Nikki! Tell us a little about yourself.
I live in South Carolina in a little coastal town close to Hilton Head Island. It’s not too far from Orlando – about a four-and-a-half-hour drive away. My husband, Mike, and I have two kids – a daughter (8) and a little boy (5) so we love spending time in Orlando and the amusement parks.

How did you become part of the White Rose Villas team?
I’ve always worked in customer service roles. Lately, I’ve been working online as a personal assistant for a variety of businesspeople, including in real estate. This led me undertaking some project work for White Rose Villas.
Which projects have you worked on for White Rose Villas?
I started off about a year ago, compiling the welcome books and content for the Your Welcome tablets. It was really interesting and I spoke with some of the homeowners as part of this work. It was a great way to understand more about the vacation homes we have on the books. Then, earlier this year, I began lending support to reservations.
How have you found the move to working in reservations?
I absolutely love it! I love talking to the guests. I really am a people person and I can’t wait to start talking to more homeowners too. I haven’t worked in reservations before, but I absolutely have a passion for it. I feel like I have found my niche! Not many people can say they love their job, but I do!
What is your own favourite vacation destination?
I love Florida! I was in Orlando last month with my family. I love the hot weather in the summertime and my kids love the pool. SeaWorld and Legoland are our favourite parks from our last trip. And Jurassic Park at Universal is another favourite of ours.
Every Fourth of July the family goes camping to a lovely campground at Myrtle Beach. We love that; we go every year. And I love the Tennessee Mountains. We live in a beautiful part of the world.

Have you got plans to develop the reservations role at White Rose Villas?
I have already spoken to a few homeowners and I am looking forward to getting to know more homeowners. I want to really work together with them to help fill their homes and increase occupancy rates. I have started by working on updates to the listing sites. We’re already seeing results from that work; our bookings and ratings have gone up across Airbnb lately.
Now, I want to increase direct bookings. We’re now beginning to look at different promotions we can run during the slow seasons to fill calendars. It’s really exciting to be strengthening the relationships with our homeowners so we can work better together. That can only benefit White Rose Villas and our homeowners.
Have you got any tips about how to succeed in reservations?
Every day is different. I’m kind of used to that, being the mom of two young kids. I thrive on the chaos! My youngest is going to school this year, so this move to reservations at White Rose Villas has come at the perfect time for me. I’m going to have more time to spend on the job and I’m really looking forward to it!
Thanks for sharing your thoughts with us Nikki!
What next?
If you’d like to make a reservation with us, view our homes:
For booking or any other enquiries, please contact us:
We’re delighted to share that our ratings across all Airbnb categories stand at 100 percent across all categories as of July 2024.
It is a wonderful indication of how hard our team has been working and the fantastic collaboration we’ve enjoyed with our homeowners.
We’d like to take the opportunity to thank every member of our team and every homeowner we work with. This wouldn’t be possible without your time and effort, so thank you.

A clean sweep across all categories
Our record over time for all ratings now stands at 100 percent.
This includes the following categories:
Accuracy 5-star ratings 100 percent
Quality 5-star ratings 100 percent
Cleanliness 5-star ratings 100 percent
Communication 5-star ratings 100 percent
Value 5-star ratings 100 percent
Overall 5-star ratings 100 percent
This is an amazing achievement. Our ratings are always high, but to return to 100 percent across the board – in accuracy, quality, cleanliness, communication and value – is especially rewarding.

Of course, we recognise that ratings fluctuate over time. It only takes one bad review to affect the 100 percent satisfaction rating. This means we can’t guarantee that these 100 percent ratings will always continue across all categories. Customer reviews are something beyond our control!
We do, however, continually work to deliver the very best service we can for our homeowners and your guests.
Thank you for your support
Ratings like these are only possible with everyone pulling together.
We’d like to thank all of our team for the hard work they contribute, their time effort and attention to detail.
We are also grateful to all our homeowners for your flexible and unwavering support. Great collaboration with you makes achieving 5-star ratings so much easier – and enjoyable!
Got feedback of your own?
Reach out to our team: admin@whiterosevillas.com
Like many vacation rental owners and businesses, we have been tracking the progress of Florida Senate Bill 280 over the past few weeks.
We’re delighted to be able to report that Governor Ron DeSantis has vetoed the bill.

The implications of Florida SB-280
The bill would have had implications for the vacation rental industry which would have impacted the financial viability of many vacation homes for homeowners.
It sought to establish statewide maximum overnight occupancy limits, limit the number of inspections at each property and to allow local governments to charge a “reasonable fee” from homeowners to register a property. Violations could result in fines of up to $500.
SB-280 passed through the State Senate in February 2024. Sponsored by Pinellas County Republican Nick DiCeglie, it passed 23-16 in the Senate but only narrowly in the House. At 60-51, it had one of the closest margins of any measure introduced in that chamber this legislative session.
Following its passing in the chambers, a campaign was launched to ask the State Governor not to ratify the bill and to use his power to veto the legislation to prevent the bill passing into State law. Many vacation rental companies, including White Rose Villas and many of our homeowners, leant their voice to the campaign.
DeSantis vetoes SB-280
We’re delighted to report that this widespread campaign was successful. On June 27, 2024, Governor Ron DeSantis vetoed SB-280.
In doing so, DeSantis said, “Beyond creating new bureaucratic red tape that locals must comply with, CS /SB 280 prevents local governments from enforcing existing ordinances or passing any new local measure which would exclusively apply to vacation rentals. Under the bill, any such measure must apply to all residential properties. The effect of this provision will prevent virtually all local regulation of vacation rentals even though the vacation rental markets are far from uniform across the state. Going forward, I encourage the Florida Legislature and all key stakeholders to work together, with the understanding that vacation rentals should not be approached as a one-size-fits-all issue. For these reasons, I withhold my approval of CS /SB 280 and do hereby veto the same.”
This is great news for vacation rental homeowners. It means that the proposed changes won’t be brought in under this bill.
Of course, going forward, we will keep you updated about subsequent attempts by the state and local legislatures to regulate our sector.
Thank you to everyone who added their voice
Thank you for much for your support in campaigning against this bill. Your voice has been heard.
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- Family vacations in Orlando
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- Happy St Patrick’s Day!
- Share your Florida adventures and earn $50!
Universal Studios Florida Halloween Horror Nights 2024
We might be enjoying the height of summer right now but the most ardent fans are already looking ahead to the fall, when one of the Orlando theme parks’ most popular events of the year is staged.

As the leaves begin to turn and the nights grow longer, thrill-seekers and horror enthusiasts know it’s time for one of the most anticipated events of the year: Universal Studios Florida’s Halloween Horror Nights (HHN).
In 2024, this iconic event promises to be more terrifying and exhilarating than ever before! Here’s what you can expect from this year’s fright fest.
Event Dates
Halloween Horror Nights 2024 will run on select nights from September 6th through November 2nd.
Be sure to mark your calendars and prepare for nights filled with frights and fun!
Unveiling the horrors: New mazes and scare zones
Halloween Horror Nights 2024 will feature an array of brand-new mazes and scare zones, each designed to immerse guests in their worst nightmares.
This year, Universal Studios has collaborated with top horror filmmakers and studios to create some of the most innovative and spine-tingling attractions to date.
2024 Halloween Horror Nights haunting mazes
Get ready to navigate through meticulously designed mazes that bring popular horror films and original stories to life.
The House of Shadows
Enter a Victorian mansion where the shadows themselves come alive, preying on the unsuspecting.
Zombie Apocalypse
A gritty, post-apocalyptic world overrun by the undead, where survival is the only option.
Carnival of Carnage
A twisted carnival where the clowns are anything but funny, and every turn could be your last.
Legends Collide
Face off against classic horror icons in a maze where Dracula, Frankenstein’s Monster, and the Wolfman battle it out.
Wicked Growth
Realm of the Pumpkin Lord! Venture into the domain of the Pumpkin Lord, where evil pumpkins grow and terrorize the land.
2024 Halloween Horror Nights scare zones
The streets of Universal Studios Florida will transform into eerie landscapes filled with roaming monsters and sinister scenes.
The Cursed Forest
Wander through a dark, enchanted forest where malevolent spirits and mystical creatures lurk.
Urban Legends
Encounter the terrifying tales you’ve heard around the campfire, from the Hookman to Bloody Mary.
Alien Invasion
An extraterrestrial takeover where the invaders aren’t just looking to abduct—they’re looking to annihilate.
Vampire’s Lair
Enter a gothic vampire den where bloodthirsty creatures of the night await their next victims.
2024 Halloween Horror Nights Live Entertainment and Immersive Experiences
Beyond the mazes and scare zones, Halloween Horror Nights 2024 will feature an array of live entertainment and immersive experiences that push the boundaries of horror.
Stage Shows
Enjoy high-energy performances that combine horror with theatrical artistry. The Freak Show will dazzle and terrify with its blend of acrobatics and macabre acts.
Interactive Experiences
Participate in interactive horror adventures that put you at the centre of the story. Whether you’re solving puzzles to escape a haunted house or surviving a live-action role-playing scenario, these experiences are designed to keep your adrenaline pumping.
Exclusive HHN merchandise
No Halloween Horror Nights experience is complete without some exclusive memorabilia. This year’s event features limited-edition merchandise, including t-shirts, posters, and collectibles inspired by the 2024 themes.
Themed food and drink
Additionally, food and beverage offerings will be tailored to the spooky atmosphere. Sink your teeth into devilishly delicious treats like the “Vampire’s Blood Sundae” or enjoy a “Witch’s Brew” cocktail as you explore the park.
Tips for making the most of HHN 2024
Here are a few ideas for getting more from your 2024 Halloween Horror Nights experience.
Plan ahead
HHN is a popular event, so purchasing tickets and booking accommodations early is essential.
Arrive early
Beat the crowds and maximize your time by arriving before the event starts.
Stay hydrated and comfortable
Wear comfortable shoes and stay hydrated throughout the night to keep up with the scares.
Use Express Passes
For an additional fee, Express Passes allow you to skip the regular lines, giving you more time to experience the attractions.
See you there!
Universal Studios Florida’s Halloween Horror Nights 2024 is shaping up to be an unforgettable event filled with new thrills, chills, and heart-pounding excitement. For older audiences, it’s a seriously spooky thrill.
Why not share this preview with your guests to promote your home for the event run? It’s a great way to boost bookings from September 6th through November 2nd.
Whether your guests are horror aficionados or just looking for a night of fun, HHN 2024 promises to deliver an unparalleled Halloween experience. Guests can expect to make spine-tingling memories that will haunt them for years to come!