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Evolving Together
A Message to Our Valued Homeowners
“Elevating every home, every guest, and every partnership.”
White Rose Villas — Redefining Vacation Home Management in Central Florida
1. A Message from Management
Over the years, we’ve had the privilege of caring for beautiful vacation homes across Clermont, Kissimmee, and Davenport. As the vacation rental market evolves, so do we — and we’re taking important steps to ensure that every home under our care receives the highest standards of service, guest satisfaction, and owner returns.
To achieve this, White Rose Villas is transitioning to a fully managed, exclusive model. This means we’ll be partnering only with owners who entrust us with the complete management package — including bookings, guest experience, maintenance, and all on-the-ground services.
This evolution allows us to deliver a seamless, five-star experience for guests and owners alike, while maintaining the quality and reputation our brand is known for.
2. Supporting Owners Through the Transition
For the majority of our owners, it is business as usual.
No changes will take place, and your home will continue to be managed with the same high level of care, consistency, and attention that White Rose Villas is known for.
As part of our move to a fully managed, exclusive service model, a small percentage of owners whose homes do not fall under the full management umbrella have already been contacted individually. We have ensured that every affected owner has been given clear information, direct support, and a straightforward path forward.
To make this transition as smooth as possible, these owners have been offered the option to move to Blue Paradise, the new company created by our Housekeeping Manager, Jessica. Jessica has dreamed of establishing her own business for many years, and we are incredibly proud to support her in this exciting new chapter. Although Blue Paradise is a separate company, we will continue to work closely together to ensure continuity where possible and maintain a high standard of service for owners who choose to move to her programme.
3. Why We’re Evolving
The Central Florida short-term rental market is more competitive than ever. Guest expectations continue to rise, with an emphasis on hotel-level service, modern amenities, and consistently high standards from the moment they book to the moment they check out.
- Maintain greater quality and consistency across every home in our portfolio
- Improve guest satisfaction and increase repeat bookings
- Strengthen our brand reputation and performance metrics
- Simplify operations for owners, with one trusted, accountable point of contact
- Ensure predictable and reliable service delivery through streamlined processes and unified standards
4. What’s New for Our Valued Owners
As part of our full management programme, we are introducing several enhancements designed to raise standards, improve guest satisfaction, and maximise the performance of every home.
These enhanced services provide a consistent experience for guests, reduce stress for owners, and allow our team to focus more effectively on managing and marketing your home.
Raising the Standard of Care
- Professional Enhanced Cleans with deeper detail and added quality checks
- Premium in-villa amenities, including wall-mounted refillable toiletries
- Stocked coffee & tea station in every home
- Hand wash dispensers in every bathroom and kitchen
- Complimentary welcome pack for every guest
- Starter essentials including toilet paper, paper towels, trash bags, dish soap, sponge, and dishwasher pods
New Programmes & Service Enhancements
New Damage Protection Programme
- Increased coverage for accidental guest damage
- Smoother, more efficient resolution process
- Helps prevent unexpected owner expenses
Premium Linen Programme
- High-quality linens and towels standardised across homes
- Improved presentation and guest comfort
- Fully covered — no cost to owners
Enhanced Guest Support Programme
- Improved communication and stay assistance
- Faster response times and higher guest satisfaction
We will be sending out more information in the coming weeks outlining the full benefits, processes, and timelines for these exciting enhancements to our full management programme.
5. A Final Message From Our Team
We know that change can feel unsettling, and questions — and sometimes rumours — naturally arise. This past year has been challenging for everyone, and our team used that time to reflect on our strengths and identify how we can continue improving the service we provide to both owners and guests.
This careful review led us to move forward confidently with the full management programme.
We are aware that a group has been set up online sharing misinformation about White Rose Villas. Please rest assured that White Rose Villas remains a strong, stable, and reputable company. We remain committed to serving our owners and guests for many years to come.
While it is unfortunate that we can no longer manage a small number of homes under the new model, we are doing everything we can to support those owners through the transition — whether that means moving to Blue Paradise, where their individual needs may be better aligned, or providing recommendations to other property managers who can offer the tailored care they require.
As always, if you have any questions or concerns, we encourage you to reach out directly to Martha, Amanda, or myself. We would be more than happy to meet with you and provide clarity or support in any way we can.
6. What Happens Next
To ensure a smooth transition into this new chapter for White Rose Villas, here is what owners can expect over the coming weeks:
- Detailed information packages outlining the full management programme benefits, processes, and standards
- Clear timelines for the rollout of new services, including cleaning enhancements, linen programme, and guest support improvements
- Updated homeowner agreements that reflect the new structure and service model
- Opportunities to ask questions through scheduled owner meetings (virtual or in-person), plus one-to-one discussions where needed
- Regular updates as we implement each stage of the full management programme
- A dedicated point of contact for any queries during the transition
Our focus is to make this transition simple, transparent, and beneficial for every owner who remains under the White Rose Villas full management model.
We appreciate your trust and look forward to sharing more exciting updates with you soon.
This year’s Black Friday falls on 27th of this month and, for many of us, it will be a very different experience compared to previous years.
At White Rose Villas we continue to proactively look to fill our homes with Black Friday travel bookers.
Black Friday is the busiest shopping day of the year and, while many will be staying close to home, there will be many bargain hunters looking for weekend (or longer) deals to take advantage of the fabulous shopping the Orlando area has to offer.
The current trend in vacation rentals is for either last-minute bookings (because people can’t plan far in advance in the current environment) or far-in-advance bookings (in the hope that things will be different next year, especially now we’ve had early news of a vaccination against the virus).
This means that, this year, we’re expecting Black Friday to attract lots of local travellers making plans for the end of this year. as well as more traditional vacationers making plans for later in 2021 and beyond.
We want to capitalise on both of these trends in a bid to book out your homes.
We’ll be showcasing your properties and, working closely with our travel partners, to offer attractive Black Friday deals to get your homes busy.
We feel that, with all bookings now being covered by our unrivalled Master Cancel scheme, we have a definite edge over other platforms.
This is where we really need your help: you’ll soon be seeing extensive social media campaigns. It would help enormously if you could like and share these posts.
If you haven’t already signed up to our Facebook groups, please do so here:
Facebook Group – White Rose Villas
Facebook Group – Ellis Exclusive Villas
Many thanks in advance for your help. Let’s work together so we can all get through this difficult period and emerge in good order next year!
