1420 Celebration Blvd FL 34747

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The White Rose Villas Reservations Team has been back to school over the last few weeks!  We’ve been learning new skills in data analytics as part of the Rev Max Bootcamp.

You may be aware that we recently added the Rev Max software to our booking engine to help homeowners who are interested in using data insights to improve their results.  The Rev Max Bootcamp is an additional service which is designed to help users get the most from the data the software solution provides.

What is Rev Max Bootcamp and why are we doing it?

Rev Max Bootcamp is a twelve-week-long practical course and mentoring programme which aims to give reservation managers the skills they need to increase their bookings, occupancy rates, revenue and, ultimately, profits.

The course includes:

The White Rose Villas Reservations team has already gained some great tips and insights from our work with the Rev Max team.  We’ve been learning new skills in data analytics and working with industry experts who have been coaching us on a one-to-one basis on how to use data to its best advantage.

You can find out more about the programme here:

What’s next?

While it’s fantastic that our team is adding to and enhancing their own skills, you might be wondering what’s in it for you? 

The great news is the team will be able to apply this knowledge to help all of our homeowners to use the data about their home and the local market to adapt their own marketing strategies and boost bookings and revenues.

If you are happy to be flexible on the rates you charge and the length of stays you accept, these new data insights can power some real improvements in your returns.  The Rev Max team report that the homeowners they work with typically increase revenues by 40%.

Obviously, we’re in a difficult market right now, so it might not be possible to achieve this type of improvement, but we’re really committed to giving it a go to get the best returns for our homeowners.

If you would like to work with us, and leverage the data insights available to you through the new Rev Max software, you simply need to be willing to be flexible in the rates and lengths of stays you accept.  Get in touch with us, and we can talk you through the basics.  Then we can get to work on applying the science of data to your home’s marketing.

What should I do next?

If you don’t think that data-driven pricing and marketing is for you, that’s totally fine too.  You don’t need to do anything and we will continue to market your home just like we always have and according to the criteria you have already set.

If you are aren’t sure and would like to know more before making a decision, please give our team a call and we can talk you through some further details.

If you’re super excited and definitely want to sign up to this programme of dynamic pricing and flexible booking, please send our team an email and we will get back in touch with you with more details.

We’re really excited and hope you are too!

September is always a quiet month in Orlando, but this year has been quieter than most.  However, the parks are doing everything they can to tempt guests back whilst ensuring the safety of staff and guests.

There is plenty of Halloween fun to be enjoyed in Orlando’s theme parks this year, so what can you do to tempt guests back and maximise your vacation home’s autumn revenues?

1// Remove risk

Uncertainty prevails right now. Remove the risk for potential guests by offering flexible cancellation terms.

If you can, funnel your bookings through our booking agent partner, Ellis Exclusive Villas. This way they benefit from the Master Cancel guarantee. They can cancel anytime between 60 and 2 days before departure and receive a full refund. The owner still receives payment for the rental.

This gives people confidence to book in these uncertain times. Read more about the scheme here.

Share details of the scheme with your guests using this link: www.ellisexclusivevillas.com/additional-confidence-booking-vacation/

2// Be flexible on budget

It might sound too simplistic, but often the neatest solutions are the most simple.

If your home isn’t booking out, but you know others nearby are, check the rates.  If your neighbour has slashed their prices for fall, then you’re going to struggle to book at full price – no matter how nice your home is.

Be prepared to be flexible on price. If a guest enquires about a discount, remember you can always counter offer.  And make any deal time-limited to encourage your guest to book with you quickly so you can secure their booking before they start widening their search.

3// Remind people what they’re missing

The parks are open.

And who doesn’t feel like they need a holiday right now? 

The stress of the pandemic and the lockdowns have been tough on everyone. Staying in a vacation home – especially those implementing enhanced cleaning regimes and time breaks between bookings – is a really safe way to get away from it all.

Whether your guests simply want to laze by the pool, explore the theme parks, or simply need a change of scenery, use your marketing efforts to show them all the fun they could be having.

4// Target the local market

Air passenger traffic remains a long way short of normal. Consumer confidence remains low for flying and changing travel bans are further damaging the international travel market.

By focusing on in-State travellers and other vacationers from the USA, you will be speaking to a much more receptive market.

Local travel comes with much less risk since the likelihood of facing quarantine measures is very low, but guests continue to value an opportunity to get away from it all. By focusing your marketing efforts on the local market, you can help to boost conversion rates.

5// Use social media

Social media requires little investment, but quite some commitment.

Making time to post regularly and keep your mailing list updated will pay dividends.

It may seem like an extra unnecessary effort when the likelihood of booking is small, but this is exactly the time to ramp up your efforts.

Be positive, post plenty of enticing photography, and focus on the local market.

We’ll be adopting all these techniques and more on your behalf through the fall season.  If you have any questions about marketing or occupancy rates, please reach out to our team.

Similarly, if you’d like to talk to us about optimising rates to maximise bookings, our team can assist – just give us a call.