1420 Celebration Blvd FL 34747

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White Rose Villas property management is continually reviewing ways to help us improve occupancy rates for you, our homeowners.

The pandemic has been tough on us all.  The added economic pressures of not being able to rent out your vacation home due to COVID’s impact on the global travel industry has made the crisis all the tougher.

Helping you by helping guests

We know one of the reasons that bookings have been down is because of the uncertainty that characterises so much international travel at the moment.  The switch to local lockdowns is now impacting national travel patterns as well.

For this reason, White Rose Villas has been reviewing options on your behalf to give your guests increased confidence when booking.

After considerable research, we’ve decided to partner up with a company called Master Cancel through our sister vacation marketing company Ellis Exclusive Villas.  This agreement with Master Cancel will give your guests flexible cancellation protection when they book through Ellis Exclusive Villas.

It’s an important step forward to help you protect your rental income.

What does the cover include?

The Master Cancel agreement reimburses property managers for cancellations made for any reason (barring war or terrorism), provided the cancellation is requested between 60 and 2 days before the check-in date.

A deduction is made for 10% of the value of the booking – unless the property rebooks, in which case, there is no deductible.

This means we are able to pass on to you, our homeowners, either 90 percent or 100 percent of the full value of the booking – so you aren’t out of pocket when a guest cancels.

Essentially, the scheme is designed to reassure guests that there is no reason to delay or put off their booking, as they won’t lose out financially – whatever happens.  In this way, we hope that – with this added guest reassurance – we can boost occupancy rates as well as help by protecting your rental income.

How does it work?

There is a five percent surcharge for all bookings covered by the Master Cancel agreement.

To qualify, the booking must meet certain criteria:

We appreciate that you may be taking direct bookings from friends and family but, in order to qualify for the scheme, each booking does need to be made through Ellis Exclusive Villas.

Deciding whether to put family bookings through the scheme

Ellis Exclusive Villas charges merchant account fees of between three to eight percent of the cost of the payment (depending on the payment card used) and this will need to be added to the cost of your family or friends’ holiday in addition to the five percent Master Cancel charge.

This means, in total, your friends and family will be paying a premium of between eight and thirteen percent on the cost of the booking.  This is something you will need to discuss together to decide whether the additional peace of mind is worth this extra fee.

It’s totally up to you, of course.

What about other bookings?

It’s important to note that bookings made through tour operators will not be covered by this scheme.  So if your home is booked out by James Villas, or any of the other tour operators we work with, and then that booking is cancelled, the compensation won’t be paid.

Only those bookings taken via Ellis Exclusive Villas with a 25 percent dollar deposit paid at the time of booking will be covered.  The main idea is that, together, we’ll be able to drive more bookings for your home through the Ellis Exclusive Villas site.  Ultimately, this should help to boost your occupancy rates through these difficult times.

For more information about the scheme, or to talk about extending the cover to bookings you are taking directly, please reach out to our team.

As always, we value your thoughts and feedback.

Are you looking for a property management partner in Central Florida?

Please complete the form below if you would like the White Rose Villas team to contact you about the options for our team to manage your vacation property in the Orlando area.

The devastating spread of the terrible Covid-19 pandemic has highlighted the need for property owners to have in place a clear, concise and fair cancellation policy. An integral part of your Terms and Conditions of booking, this policy should both be competitive and have the ability to attract those essential enquiries, and convert them into bookings. It’s essential to provide a set of T’s and C’s to all of your guests, from wherever their booking comes; you must protect your investment!

First of all. the deposit; the down payment required to reserve your property. You may consider reducing this, temporarily, to offer the opportunity to book now with a much reduced deposit. This may boost bookings without reducing your total income; the risk being that you keep less money should the guest cancel outside your cancellation window.

The cancellation window is the period the guest has to cancel with little or no loss of deposit. You may decide to offer full refund 180, 90 or fewer days prior to arrival, offering guests some peace of mind that they will not lose out when booking. You should avoid dates too close to arrival so you have time to rebook the dates. Your payment schedule may also be adjusted.

Your payment schedule is the timeframe in which your guests have to settle the balance, following their initial deposit. Obviously, reservations made at the last minute must be paid in full at booking. Allowing some leeway on these dates may make guests feel more comfortable in booking during these times of great uncertainty; you should judge this based on season, length of stay and your property’s average lead time and cancellation fee.

A property’s cancellation fee is the amount charged in the event of cancellation; it can be done in time increments, increasing the closer it gets to arrival date, or a set amounts across the board. Flexibility and fairness is the key: your guests should always feel you’re doing right by them.

Attracting new guests in this challenging time for business is vitally important; your cancellation policy, and how you adapt and manage it to your guests’ requirements can be a vital tool in overcoming any concerns/objections they may have.

We at White Rose Villas are committed to offering our owners, new and old, a bespoke service to enable you to enhance your online presence and maximise bookings. To that end, we will provide a template set of Terms and Conditions, fully customisable, to each of our owners, on demand. These T’s and C’s can be uploaded to each online platform you use, and can be altered/tweaked to stay on top of your demand curve.

Please get in touch to use this unique service, we are available online or over the telephone to talk to each of you through what is required, and answer any questions you may have.