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Christmas 2023: A holiday surprise!

Imagine our surprise when the White Rose Villas team stumbled into Florida’s premier snowing event in downtown Celebration. Our tips on enjoying the holiday festivities! As we sat down for breakfast at the cozy Downtown Diner in Celebration, the air filled with the tantalizing aroma of freshly brewed coffee and sizzling bacon. Little did we know that our ordinary breakfast outing would soon transform into a magical experience, complete with...

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Make 2023 the year you upgrade your villa to Grade A status

Did you know that more than half of the villas booked by our rental partners have Grade A status? Our booking partners tell us that a home’s quality, condition and amenities all play a part in the overall customer experience. By bringing your home up to Grade A status, you can maximise the likelihood of our booking partners booking your home. But what makes a Grade A home? In this...

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The importance of keeping your escrow account up to date

New year is typically a time of reflection and new starts. For us, here at White Rose Villas HQ, we’ve been working hard over the holiday period to bring all accounts up to date as part of our start to 2022 so we can go into the new year with our best foot forward. Like most of the travel sector, we’re hoping that 2022 marks a new beginning in the...

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Make your countertops look like new!

New for 2022: we’ve recently completed a kitchen renovation and we’re excited to share the results with you. It’s a different, cheaper and greener way to keep your home at Grade A status. We have recently worked with one of our homeowners to update and modernise the kitchen in their home. To save time and money, they chose to trial a new finish for the kitchen worktops called Miracle Method....

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US vacation industry update with outlook for winter season

The vacation rental market in the USA is looking far more positive, according to a new report. It shows that, despite a difficult 18 months, Florida continues to lead the rest of the country in terms of this year’s bookings. A new report into the state of the vacation rental market in the USA has revealed some surprising changes to patterns of booking. It says “the off-season is looking a...

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Strategies to boost booking demand

What are we doing to navigate through this new uncertainty? And how can we protect the improvement in bookings we’ve seen lately? Here’s an update from our team. With the discovery of the Omicron variant of COVID-19, the uncertainty that had been waning over recent months has returned to the travel industry. Travel operators are waiting to see what the effect will be on bookings. Booking rates around the world...

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Are you ready? Check your calendars now!

We’re delighted that the USA has recently announced that travel will reopen for vaccinated travellers from November 8. We’re already expected a surge in bookings and expect this to continue for the next few weeks. We know there is a lot of pent-up demand for Florida vacations in the European market. Given this expected surge, we need your help! Check your Ciirus calendars now! As you know, it is your...

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Homeowner Update: Current Conditions in Florida

With coronavirus cases rising across the United States, thanks to the spread of the more transmissible “delta” variant, the rebound of the travel and tourism sector has slowed in recent weeks, especially in Florida. In these challenging conditions, we thought it would be useful to provide all our homeowners with an overview of the current conditions in terms of the virus and its spread in Florida right now – and...

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New: Homeowners’ marketing contract

White Rose Villas is introducing a new marketing contract and we’ll be approaching all our homeowners over the next few weeks about it. This blog explains the reasons behind this change. We’re facing very challenging market conditions in what is traditionally a quiet season in the theme parks. We need to step up our game when it comes to marketing, to ensure that we are doing the very best we...

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What is dynamic pricing? Could you benefit?

With bookings in Florida taking a hit from the pandemic again right now, we take another look at the RevMax dynamic pricing system with this guide for homeowners. Have you signed up to use our dynamic pricing service yet? If not, this blog is for you. It explains how dynamic pricing works and why it can help you maximise returns on your vacation home. The counter-intuitive profitability Let’s be clear...

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