Yes, it’s here again: recurring on the first Wednesday in February, it’s time to get this very important message across to your guests. Tell them of the many advantages to be gained by booking direct and abandoning third-party channels e.g. Airbnb, VRBO, Booking.com, TripAdvisor and Expedia. Many guests (and owners) are rightly dismayed at the ever-increasing (often hidden) guest/traveller fees piled on by these platforms; how can they be justified...